At Petal we believe cupcakes really can make moments better. It is one of our favourite parts of running a cupcake company – “Random Acts of Cupcakes.” It captures why we get up in the morning.

Since the first day our store opened its doors we have placed cupcakes on windshields of ticketed cars, gifted them to frazzled parents with crying children, and sent leftovers to tired night shift nurses. The key to this project for us, is that it is not about ego, credit, or exposure. It is about random kindness with a touch of sweetness.

The cupcakes arrive simply with this “someone you know is thinking of you today”. We send out cupcakes weekly, and you can make a nomination. Just be sure to include who they are for and a brief description of why they need a little sweetening.